5150 Digital DSirector shares lessos that can be learnt from Google News

 

One of the keys to success in the online news game is making sure people who might be interested in your content can find it. And the most common path for those seekers goes straight through the multihued logo of search giant Google.

Google’s genius is using algorithms to determine the value of content — what search results best answer a user’s question, which ads are optimal to show on a particular page, and which articles most deserve the attention of a news consumer. The existence of those algorithms has spawned an entire industry dedicated to gaming those systems, in ways both approved and not.

Google would like to encourage the approved ways, of course, so on Tuesday the company posted the above 15-minute video of Googler Maile Ohye describing how news organizations can best ensure their stories are well represented in Google News.

In case you don’t want to spend 15 minutes on it, a seo company will help your website and seo price and services er’s question, which ads are optimal to show on a particular page, and which articles most deserve the attention of a news consumer. The existence of those algorithms has spawned an entire industry dedicated to gaming those systems, in ways both approved and not.

Google would like to encourage the approved ways, of course, so on Tuesday the company posted the above 15-minute video of Googler Maile Ohye describing how news organizations can best ensure their stories are well represented in Google News.

In case you don’t want to spend 15 minutes on it, a seo company will help your website and seo price and services  question, which ads are optimal to show on a particular page, and which articles most deserve the attention of a news consumer. The existence of those algorithms has spawned an entire industry dedicated to gaming those systems, in ways both approved and not.

Google would like to encourage the approved ways, of course, so on Tuesday the company posted the above 15-minute video of Googler Maile Ohye describing how news organizations can best ensure their stories are well represented in Google News. In case you don’t want to spend 15 minutes on it, a seo company will help your website and seo price and services will be cheap than the benefit and traffic you will have on your website

Here are five SEO facts I learned from it:

Google News rates how “trusted” a news source is based on clickthrough data on its stories — another reason to create catchy headlines — but those trust levels are topic specific, so a newspaper could be more trusted as a source on some stories than on others.

It can detect phrases like “the Los Angeles Times reported” in wire stories and promote the original L.A. Times piece among the many other versions of the story.

While commentary and satire pieces are welcome inside Google News, they aren’t allowed to be the lead story on a given news subject — that’s a spot reserved for a hard-news story.

Google News favors JPEGs over PNGs when selecting the pictures that go next to stories. Videos hosted on YouTube (which Google just happens to own) get a boost over videos hosted elsewhere. And you’re better off having at least three digits in the URLs of your stories

PageRank — the engine behind Google’s main search results — is used only “delicately” in Google News.

posted a transcript of the video below. (You’ll want to see the slides Maile is referring to at several points, though.

er’s question, which ads are optimal to show on a particular page, and which articles most deserve the attention of a news consumer. The existence of those algorithms has spawned an entire industry dedicated to gaming those systems, in ways both approved and not.

Google would like to encourage the approved ways, of course, so on Tuesday the company posted the above 15-minute video of Googler Maile Ohye describing how news organizations can best ensure their stories are well represented in Google News. In case you don’t want to spend 15 minutes on it, a seo company will help your website and seo price and services will be cheap than the benefit and traffic you will have on your website

Here are five SEO facts I learned from it:

Google News rates how “trusted” a news source is based on clickthrough data on its stories — another reason to create catchy headlines — but those trust levels are topic specific, so a newspaper could be more trusted as a source on some stories than on others.

It can detect phrases like “the Los Angeles Times reported” in wire stories and promote the original L.A. Times piece among the many other versions of the story.

While commentary and satire pieces are welcome inside Google News, they aren’t allowed to be the lead story on a given news subject — that’s a spot reserved for a hard-news story.

Google News favors JPEGs over PNGs when selecting the pictures that go next to stories. Videos hosted on YouTube (which Google just happens to own) get a boost over videos hosted elsewhere. And you’re better off having at least three digits in the URLs of your stories

PageRank— the engine behind Google’s main search results — is used only “delicately” in Google News.

posted a transcript of the video below. (You’ll want to see the slides Maile is referring to at several points, though.

will be cheap than the benefit and traffic you will have on your website

Here are five SEO facts I learned from it:

Google News rates how “trusted” a news source is based on clickthrough data on its stories — another reason to create catchy headlines — but those trust levels are topic specific, so a newspaper could be more trusted as a source on some stories than on others.

It can detect phrases like “the Los Angeles Times reported” in wire stories and promote the original L.A. Times piece among the many other versions of the story.

While commentary and satire pieces are welcome inside Google News, they aren’t allowed to be the lead story on a given news subject — that’s a spot reserved for a hard-news story.

Google News favors JPEGs over PNGs when selecting the pictures that go next to stories. Videos hosted on YouTube (which Google just happens to own) get a boost over videos hosted elsewhere. And you’re better off having at least three digits in the URLs of your stories

PageRank — the engine behind Google’s main search results — is used only “delicately” in Google News.

posted a transcript of the video below. (You’ll want to see the slides Maile is referring to at several points, though.

will be cheap than the benefit and traffic you will have on your website

Here are five SEO facts I learned from it:

Google News rates how “trusted” a news source is based on clickthrough data on its stories — another reason to create catchy headlines — but those trust levels are topic specific, so a newspaper could be more trusted as a source on some stories than on others.

It can detect phrases like “the Los Angeles Times reported” in wire stories and promote the original L.A. Times piece among the many other versions of the story.

While commentary and satire pieces are welcome inside Google News, they aren’t allowed to be the lead story on a given news subject — that’s a spot reserved for a hard-news story.

Google News favors JPEGs over PNGs when selecting the pictures that go next to stories. Videos hosted on YouTube (which Google just happens to own) get a boost over videos hosted elsewhere. And you’re better off having at least three digits in the URLs of your stories

PageRank — the engine behind Google’s main search results — is used only “delicately” in Google News.

posted a transcript of the video below. (You’ll want to see the slides Maile is referring to at several points, though.

Leave a Reply

Your email address will not be published. Required fields are marked *